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The Latinx Publicist |
Hispanic PR Firm in Houston, TX

As a publicist, I serve as the bridge between purpose and community; as a leader, I strive to reflect the kindness and optimism that was once offered to me by others; and as a student at Rice University earning a Master of Interdisciplinary Studies, I seek to further expand my knowledge of humanitarian, social, and environmental justice as a form of advocacy for communities worthy of belonging.

The Latinx Publicist|
Hispanic PR Firm in Houston, TX

As a publicist, I serve as the bridge between purpose and community; as a leader, I strive to reflect the kindness and optimism that was once offered to me by others; and as a student at Rice University earning a Master of Interdisciplinary Studies, I seek to further expand my knowledge of humanitarian, social, and environmental justice as a form of advocacy for communities worthy of belonging.

Alexis_Edits-1 (1)

The Latinx Publicist

Hola, ¿Cómo estás? ¿Quién eres?

Alexis is a media and communications professional with a passion for the performing arts, all magical things Disney, and a set intention of connecting Latinx communities with available resources that provide education, expansion, and entertainment.

As a graduate from the Jack J. Valenti School of Communication at the University of Houston with a B.A. in Interdisciplinary Studies and a focus in Interdisciplinary Arts, he has worked as an Account Executive for the national JPMorgan Chase account in Houston; a Fact-Checker/ Freelancer for Houstonia magazine; a Marketing Assistant for Telemundo Houston; amongst other professional roles including working for the largest entertainment company in the world, The Walt Disney Co.

With the mission to continue representing and connecting brands with Houston’s Hispanic and LGBTQIA+ communities, The Latinx Publicist opened his collectibles-filled home office in 2021 to do just that; and has now been awarded Best Business Plan by Camara de Empresarios Latinos de Houston; a Congressional Recognition by United States Representative, Sylvia Garcia; an admission into the highly-competitive program at the Emerging Leaders Institution, Greater Houston Hispanic Chamber of Commerce; and is currently pursuing a Master in Integrated Studies degree from Rice University – which as of 2024 is recognized among ‘New Ivies’ by Forbes.

Conecta Conmigo

The Latinx Publicist

The Latinx Publicist

Hola, ¿Cómo estás? ¿Quién eres?

Hola,
¿Cómo estás? ¿Quién eres?

Alexis is a media and communications professional with a passion for the performing arts, all magical things Disney, and a set intention of connecting Latinx communities with available resources that provide education, expansion, and entertainment.

As a graduate from the Jack J. Valenti School of Communication at the University of Houston with a B.A. in Interdisciplinary Studies and a focus in Interdisciplinary Arts, he has worked as an Account Executive for the national JPMorgan Chase account in Houston; a Fact-Checker/ Freelancer for Houstonia magazine; a Marketing Assistant for Telemundo Houston; amongst other professional roles including working for the largest entertainment company in the world, The Walt Disney Co.

With the mission to continue representing and connecting brands with Houston’s Hispanic and LGBTQIA+ communities, The Latinx Publicist opened his collectibles-filled home office in 2021 to do just that; and has now been awarded Best Business Plan by Camara de Empresarios Latinos de Houston; a Congressional Recognition by United States Representative, Sylvia Garcia; an admission into the highly-competitive program at the Emerging Leaders Institution, Greater Houston Hispanic Chamber of Commerce; and is currently pursuing a Master in Integrated Studies degree from Rice University – which as of 2024 is recognized among ‘New Ivies’ by Forbes.

Conecta Conmigo

What's the vibe?​

WHY HOUSTON'S
HISPANIC CONSUMER?​

  • Hispanics continue to be the FASTEST GROWING demographic making Houston the 3rd Largest Hispanic Population in the U.S
  • Hispanics continue to be YOUNGER, with a median age of 29 years which is 12 years younger than the Non-Hispanic population. In fact, 44% of all Adults 18-44 are Hispanic while only 22% of all Adults 55+ are Hispanic
  • In addition, Hispanics have LARGER HOUSEHOLDS with a median household Size of 4 versus 2 people for Non-Hispanics
  • Around half of the Hispanic population in Houston speaks English very well (50%), while 18% not well, and 13% not at all
  • Over the past 21 years, Houston’s Hispanic population has DOUBLED in growth!
  • Hispanic Consumers are Houston’s Majority Minority
  • 2021 – Hispanic Population is at 2,919,281 Harris County’s Total Population is 46.7% Hispanic or Latino

Source: Claritas 360 Consumer Concentration Report; 2020 Pop-Facts Advanced; U.S. County Rank; HOU DMA by County Pop VX.

Alexis_edits-6

What's the vibe?​

WHY HOUSTON'S
HISPANIC CONSUMER?

  • Hispanics continue to be the FASTEST GROWING demographic making Houston the 3rd Largest Hispanic Population in the U.S
  • Hispanics continue to be YOUNGER, with a median age of 29 years which is 12 years younger than the Non-Hispanic population. In fact, 44% of all Adults 18-44 are Hispanic while only 22% of all Adults 55+ are Hispanic
  • In addition, Hispanics have LARGER HOUSEHOLDS with a median household Size of 4 versus 2 people for Non-Hispanics
  • Around half of the Hispanic population in Houston speaks English very well (50%), while 18% not well, and 13% not at all
  • Over the past 21 years, Houston’s Hispanic population has DOUBLED in growth!
  • Hispanic Consumers are Houston’s Majority Minority
  • 2021 – Hispanic Population is at 2,919,281 Harris County’s Total Population is 46.7% Hispanic or Latino

Source: Claritas 360 Consumer Concentration Report; 2020 Pop-Facts Advanced; U.S. County Rank; HOU DMA by County Pop VX.

What's the vibe?

What's the vibe?

WHY HOUSTON'S
HISPANIC CONSUMER?

  • Hispanics continue to be the FASTEST GROWING demographic making Houston the 3rd Largest Hispanic Population in the U.S
  • Hispanics continue to be YOUNGER, with a median age of 29 years which is 12 years younger than the Non-Hispanic population. In fact, 44% of all Adults 18-44 are Hispanic while only 22% of all Adults 55+ are Hispanic
  • In addition, Hispanics have LARGER HOUSEHOLDS with a median household Size of 4 versus 2 people for Non-Hispanics
  • Around half of the Hispanic population in Houston speaks English very well (50%), while 18% not well, and 13% not at all
  • Over the past 21 years, Houston’s Hispanic population has DOUBLED in growth!
  • Hispanic Consumers are Houston’s Majority Minority
  • 2021 – Hispanic Population is at 2,919,281 Harris County’s Total Population is 46.7% Hispanic or Latino

Source: Claritas 360 Consumer Concentration Report; 2020 Pop-Facts Advanced; U.S. County Rank; HOU DMA by County Pop VX.

 

Working with Intention

Working with Intention

Working alongside The Moore Agency and Social Click PR, The Latinx Publicist celebrates six years of working alongside a nationally recognized brand with teams in Miami, FL; Los Angeles, CA; New York, NY; Houston and Dallas, Texas; on Ford Latino dedicated programs including Abrochate Por Amor, Mujeres Legendarias de Ford, Cafecito Con Ford, Ford Credit, and Ford Driving Skills For Life. As a local representative for the national brand, The Latinx Publicist continues to nurture established community and media relationships while executing brand/product focused collaborative partnerships.
Working alongside The Moore Agency and Social Click PR, The Latinx Publicist celebrates six years of working alongside a nationally recognized brand with teams in Miami, FL; Los Angeles, CA; New York, NY; Houston and Dallas, Texas; on Ford Latino dedicated programs including Abrochate Por Amor, Mujeres Legendarias de Ford, Cafecito Con Ford, Ford Credit, and Ford Driving Skills For Life. As a local representative for the national brand, The Latinx Publicist continues to nurture established community and media relationships while executing brand/product focused collaborative partnerships.
The Latinx Publicist serves alongside Theatre Under The Stars (TUTS) as their Hispanic Public Relations consultant that assists with connecting TUTS’ onstage Hispanic talent and show season through local community engagement, media relations, and influencer marketing opportunities showcasing Latinos in the Arts stories. As someone who appreciates the teachings of humanities disciplines, Alexis strives to create more opportunities for local Latine communities to have access to Broadway-level performances in their own city while feeling represented onstage and in the audience.
The Latinx Publicist serves alongside Theatre Under The Stars (TUTS) as their Hispanic Public Relations consultant that assists with connecting TUTS’ onstage Hispanic talent and show season through local community engagement, media relations, and influencer marketing opportunities showcasing Latinos in the Arts stories. As someone who appreciates the teachings of humanities disciplines, Alexis strives to create more opportunities for local Latine communities to have access to Broadway-level performances in their own city while feeling represented onstage and in the audience.
Understanding the importance of connecting water conservation resources and tips to almost half-of-Houston’s population - a percentage of 47.6% of Hispanics, The Latinx Publicis and Houston Public Works, City of Houston; connected city programs Adopt-A-Drain Houston, Protect Our Pipes, Winter Sprinkler Shut-Off, Water Drought Contingency Plan, Water My Yard, and Give Water A Break, among others providing education and information in Spanish through collaborative Hispanic Public Relations efforts.
Understanding the importance of connecting water conservation resources and tips to almost half-of-Houston’s population - a percentage of 47.6% of Hispanics, The Latinx Publicis and Houston Public Works, City of Houston; connected city programs Adopt-A-Drain Houston, Protect Our Pipes, Winter Sprinkler Shut-Off, Water Drought Contingency Plan, Water My Yard, and Give Water A Break, among others providing education and information in Spanish through collaborative Hispanic Public Relations efforts.
Working alongside The Moore Agency and Social Click PR, The Latinx Publicist celebrates six years of working alongside a nationally recognized brand with teams in Miami, FL; Los Angeles, CA; New York, NY; Houston and Dallas, Texas; on Ford Latino dedicated programs including Abrochate Por Amor, Mujeres Legendarias de Ford, Cafecito Con Ford, Ford Credit, and Ford Driving Skills For Life. As a local representative for the national brand, The Latinx Publicist continues to nurture established community and media relationships while executing brand/product focused collaborative partnerships.
Working alongside The Moore Agency and Social Click PR, The Latinx Publicist celebrates six years of working alongside a nationally recognized brand with teams in Miami, FL; Los Angeles, CA; New York, NY; Houston and Dallas, Texas; on Ford Latino dedicated programs including Abrochate Por Amor, Mujeres Legendarias de Ford, Cafecito Con Ford, Ford Credit, and Ford Driving Skills For Life. As a local representative for the national brand, The Latinx Publicist continues to nurture established community and media relationships while executing brand/product focused collaborative partnerships.
The Latinx Publicist serves alongside Theatre Under The Stars (TUTS) as their Hispanic Public Relations consultant that assists with connecting TUTS’ onstage Hispanic talent and show season through local community engagement, media relations, and influencer marketing opportunities showcasing Latinos in the Arts stories. As someone who appreciates the teachings of humanities disciplines, Alexis strives to create more opportunities for local Latine communities to have access to Broadway-level performances in their own city while feeling represented onstage and in the audience.
The Latinx Publicist serves alongside Theatre Under The Stars (TUTS) as their Hispanic Public Relations consultant that assists with connecting TUTS’ onstage Hispanic talent and show season through local community engagement, media relations, and influencer marketing opportunities showcasing Latinos in the Arts stories. As someone who appreciates the teachings of humanities disciplines, Alexis strives to create more opportunities for local Latine communities to have access to Broadway-level performances in their own city while feeling represented onstage and in the audience.
Understanding the importance of connecting water conservation resources and tips to almost half-of-Houston’s population - a percentage of 47.6% of Hispanics, The Latinx Publicis and Houston Public Works, City of Houston; connected city programs Adopt-A-Drain Houston, Protect Our Pipes, Winter Sprinkler Shut-Off, Water Drought Contingency Plan, Water My Yard, and Give Water A Break, among others providing education and information in Spanish through collaborative Hispanic Public Relations efforts.
Understanding the importance of connecting water conservation resources and tips to almost half-of-Houston’s population - a percentage of 47.6% of Hispanics, The Latinx Publicis and Houston Public Works, City of Houston; connected city programs Adopt-A-Drain Houston, Protect Our Pipes, Winter Sprinkler Shut-Off, Water Drought Contingency Plan, Water My Yard, and Give Water A Break, among others providing education and information in Spanish through collaborative Hispanic Public Relations efforts.
 

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Media Relations

From creating and pitching your press releases, securing and scheduling your interviews, to product research and more, The Latinx Publicist can provide everything you need to successfully pitch and tell your stories to Hispanic media.

Influencer Marketing

Finding the right Hispanic talent is both a science and an art. The Latinx Publicist has profound connections with Houston community leaders, influencers, media talents, and can assist with selecting the perfect partnership for you.

Experience a Conexión Total

Hispanic marketing requires much more than translating your current materials into Spanish. Successful Hispanic outreach requires cultural sensitivity, authenticity and a deep understanding of the nuances among those who identify as Hispanic, Latino or Latinx. With genuine Hispanic innovative storytelling, The Latinx Publicist will be the light that guides your brands’ public relations strategy in a powerful, authentic and culturally intelligent way to Houston’s Hispanic community.

Community Engagement

As a member of multiple Latinx organizations throughout Houston, including Camara de Empresarios Latinos de Houston, National Hispanic Professional Organization, and many more, The Latinx Publicist can connect you to a wide variety of community resources.

Campaign Development

Whether your business has a big event coming up or needs fresh connectivity ideas for your next big campaign, The Latinx Publicist can assist with planning, coordinating and executing your next Hispanic public relations campaign.

Media Relations

From creating and pitching your press releases, securing and scheduling your interviews, to product research and more, The Latinx Publicist can provide everything you need to successfully pitch and tell your stories to Hispanic media.

Influencer Marketing

Finding the right Hispanic talent is both a science and an art. The Latinx Publicist has profound connections with Houston community leaders, influencers, media talents, and can assist with selecting the perfect partnership for you.

Experience a Conexión Total

Hispanic marketing requires much more than translating your current materials into Spanish. Successful Hispanic outreach requires cultural sensitivity, authenticity and a deep understanding of the nuances among those who identify as Hispanic, Latino or Latinx. With genuine Hispanic innovative storytelling, The Latinx Publicist will be the light that guides your brands’ public relations strategy in a powerful, authentic and culturally intelligent way to Houston’s Hispanic community.

Community Engagement

As a member of multiple Latinx organizations throughout Houston, including Camara de Empresarios Latinos de Houston, National Hispanic Professional Organization, and many more, The Latinx Publicist can connect you to a wide variety of community resources.

Campaign Development

Whether your business has a big event coming up or needs fresh connectivity ideas for your next big campaign, The Latinx Publicist can assist with planning, coordinating and executing your next Hispanic public relations campaign.

Experience a Conexión Total

Hispanic marketing requires much more than translating your current materials into Spanish. Successful Hispanic outreach requires cultural sensitivity, authenticity and a deep understanding of the nuances among those who identify as Hispanic, Latino or Latinx. With genuine Hispanic innovative storytelling, The Latinx Publicist will be the light that guides your brands’ public relations strategy in a powerful, authentic and culturally intelligent way to Houston’s Hispanic community.

Media Relations

From creating and pitching your press releases, securing and scheduling your interviews, to product research and more, The Latinx Publicist can provide everything you need to successfully pitch and tell your stories to Hispanic media.

Community Engagement

As a member of multiple Latinx organizations throughout Houston, including Camara de Empresarios Latinos de Houston, National Hispanic Professional Organization, and many more, The Latinx Publicist can connect you to a wide variety of community resources.

Influencer Marketing

Finding the right Hispanic talent is both a science and an art. The Latinx Publicist has profound connections with Houston community leaders, influencers, media talents, and can assist with selecting the perfect partnership for you.

Campaign Development

Whether your business has a big event coming up or needs fresh connectivity ideas for your next big campaign, The Latinx Publicist can assist with planning, coordinating and executing your next Hispanic public relations campaign.

Mantra: Aquí. Ahora.

Mantra: Aquí. Ahora.

Connect with The Latinx Publicist once you’re ready to start telling effective, lasting, and impactful stories that will resonate with Houston’s Hispanic community in their own language. The Latinx Publicist provides the brands, organizations, influencers, and partnerships that he works with latest insights on best practices within the Hispanic market; up-to-date market research; and assists with sharing their stories through innovative ways that establish a conexión total with the local Hispanic consumer in Houston, TX.

Conecta conmigo

A UNIVERSAL LANGUAGE

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A UNIVERSAL LANGUAGE

FOR A BETTER LISTENING EXPERIENCE,
WEAR HEADPHONES